I think that that portability - that was something a lot of the other web video sites of the time didn't have, including Google Video, which was the forgotten competitor, and a major reason why YouTube won.ĭylan Lewis: Yeah, I think one of the YouTube insiders that you quote in the book called it the video scaffolding of the Internet. So it became this thing where a lot of early YouTubers and employees too, were trying to seed YouTube videos in the comments for MySpace, which was where a lot of early users discovered the site. The site went live in mid-2005, when MySpace was hugely popular, and MySpace didn't have video. MySpace, believe it or not, was one of the things that really kicked off YouTube's popularity - its first, kind of its Beta version. This was, I think I mentioned it early in the book, that like Java script, that the basic YouTube technical infrastructure that you could watch their videos on other sites - it was pretty revolutionary at the time. But that very act, the idea that content could be from over there and then brought here onto a webpage, is something that YouTube conditioned us to accept and really made possible on the Internet.
One of the things I was struck by was, you're embedding these videos as these reminders of what happened on the platform and what was important on the platform. It is a part of the conversation or it's where the conversation is happening.
Dylan Lewis: YouTube is Forrest Gump-like in that there are all these seminal moments along the way over the last 15 or so years where it is there.
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